Art of Storytelling

Storytelling lies at the very heart of content marketing. For Trell, the brand language was to be quirky and fun. I did the impossible task of making a connection to a well known fairytale - Cinderella. However, the reason why this campaign was appreciated by the CEO was the fact that it placed the customer first.

The core theme of this short message was advocating customers to take care of their skin in winter.